Freeway-Oriented Reuse

April 11, 2011 § Leave a comment

All-Star: Rendering

Sandwiched between the I-91 Freeway off-ramp and Artesia Boulevard in North Long Beach, the proposed design will reposition an under-utilized automobile services store through a façade improvement in order to attract additional businesses. By reducing the footprint of the existing store, the buildings fronting major thoroughfares will be repurposed as neighborhood-serving retail. Existing service bays will be filled with storefronts and the existing concrete masonry block sandblasted to a natural finish. Other buildings will be skinned with multi-colored fiber cement panels, metal siding and smooth plaster.

The property will maintain the “All-Star” brand with nostalgic signage to provide continued visibility for the auto-service business, which will now be located at the rear of the site. Along with the as re-skinned buildings, there will be new outdoor amenities such as a covered dining patio, environmental graphics, and extensive landscape to soften the street edge. The goal is to balance identities for the new tenants with the overall character of the project while at the same time respecting a modest construction budget.

All-Star: Exitsing ConditionsExisting Conditions

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