Retail Signage Reflects Time and Culture

November 24, 2010 § Leave a comment

We love unique signs. Many of us grew up in a prewar neighborhoods within walking distance to a main street, where the varied signs related to individual retailer identities. At night these graphics served as beacons, animated by spot lights, neon and exposed bulbs.¬† Over the years we’ve noticed many of these beautiful icons were replaced with generic plexi-glass box signs found in typical suburban strip malls. This led to a desire to document many of these old signs, as well as cleverly designed newer signs.

As the collection has grown, we’ve organized these images by typologies ,primarily defined by their material or mounting applications. These typologies include:

  • Wall Painted
  • Window
  • Cut Metal Letter
  • Wall-Mounted
  • Blade
  • Pole
  • Roof
  • Ground

The images above are a representation of some of our favorites found in Southern California, across the nation and from travels abroad. In the future we’ll share more images of interesting signs, including newer playful designs, as well as signs¬†designed here at Studio One Eleven.


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